In celebration of SG50, UNIQLO launched UTme!, a customizable tshirt app with a website that allowed people to explore the streets with Google Street View to find uniquely Singaporean stories told on Uniqlo tees.
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/0cc6269c-1642-423e-8d7d-083da6855ed2_rw_1920.jpg?h=6de84bea24614820c76c52883f6ce527)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/46fde438-bd4e-4af4-bed4-1d174b0a7e13_rw_1200.jpg?h=cea62e0ebd5e058cd303c009142b664c)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/cad4e232-8e17-481f-a97b-ec0d7295f8fe_rw_1200.jpg?h=148415f6c895d0cd09ffbd7a39683eda)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/d1496109-2e45-42d4-966d-092901e1824b_rw_1920.png?h=6722ee9c399c3a1c535fcf74c062d8cd)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/0f77e8aa-756f-4098-92ac-5dec1492ac12_rw_1920.png?h=e34fede9cd491e19d3214c5f88d09674)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/d6235cfe-7ea0-4a21-8193-54cba1b96600_rw_1200.png?h=0691ed7c20f9118807936d3fbc13ad36)
We also created a launch party to kickstart the UTMe! launch in Singapore in time for the SG50 celebrations.
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/69974791-6677-40c6-b43c-9e3c39bf2cae_rw_1200.jpg?h=300363339ba46c08ab35e6d4f441b09e)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/9dbd59ef-afc6-4cf8-9545-7b4a66a14712_rw_1200.jpg?h=c6a5de904922e836c629d7404f95dfa9)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/0b7793a2-5884-4165-9917-772111ee7ed2_rw_1200.jpg?h=0879644550139c03e4461c9a08ab403f)