The challenge in creating these illustrations for KinderJoy's Stimulating Break series was to draw like a 5 year old, as if they were able to draw skillfully. I created scenes through the eyes of a child making magic from discovering joyful surprises in a KinderJoy egg.
Stills from the TVC with the illustrations
Above are preliminary sketches prior to finalising the style.
Elements featured in each themed TVC for KinderJoy.
Childlike animation to breathe life into the scene.