BORNEO MOTORS
50th Anniversary
For 50 years, we have been moving people from all walks of life. From adventurous high-flyers to self-driven family men, it has become a household name among Singaporeans young and old.
Taking inspiration from the journey we continue to make every day, the 50' anniversary logo features two interlocking wheels in motion. This dynamic visual metaphor is highlighted in bold colours, alluding to our long-running partnership with Toyota.
Taking inspiration from the journey we continue to make every day, the 50' anniversary logo features two interlocking wheels in motion. This dynamic visual metaphor is highlighted in bold colours, alluding to our long-running partnership with Toyota.
Other variations of the 50th anniversary logo during development.
⎯⎯⎯⎯⎯⎯⎯⎯⎯
TOYOTA
C-HR Decals
As part of the launch of the C-HR, Borneo Motors wanted to release a limited series branded as "Imprint", or "Attitude". These logos are also mockups as to how the metal decals should be fabricated.
⎯⎯⎯⎯⎯⎯⎯⎯⎯
WILDLIFE RESERVES SINGAPORE
Giant Panda Forest
This brandmark is designed with both the modularity of usage, and the sensitivities of both nation's cultures. The 猫 also includes a subtle reference to the Giant Panda's face.
⎯⎯⎯⎯⎯⎯⎯⎯⎯
CANON EOS 80D
Capture The World
A campaign logo for the Canon EOS 80D's Capture the World, where users can explore landmarks with Google Earth and 'take pictures' with the Canon EOS 80D. I employed hipster-inspired typography and treatment to achieve the spirit of exploration.
⎯⎯⎯⎯⎯⎯⎯⎯⎯
M1
Multi Service Saver
As part of their suite of services, M1 Telecommunications ofers Multi Service Saver, where customers can bundle offerings by M1 together. The logotype shows the multiplicity of several options, through folded layers linking to one another.
⎯⎯⎯⎯⎯⎯⎯⎯⎯
DENTSU AEGIS NETWORK
Stratosphere
A strategy consortium under the Dentsu Aegis Network, this logo combines varying typefaces and varying colours to convey the diversity and breadth of their capabilities.
