With Let Your Beauty Glow, Shiseido launched Syncho Skin Glow as a SEAPAC exclusive collaboration with Japanese paper craft animator Mari Inaba.
She has created 3 region-exclusive visuals that the collaboration is being launched in: Japan, Taiwan, and Thailand.
She has created 3 region-exclusive visuals that the collaboration is being launched in: Japan, Taiwan, and Thailand.
A behind-the-scenes look into Mari Inaba's craft that goes into the TVC
We developed a web-app that lets users discover how their beauty glows with an online photo booth that simulates Synchro Skin Glow, and lets users to pick an animated Mari Inaba template.
As part of the launch, we have designed experiences and merchandise for each outpost the campaign is being launched at.
