With Let Your Beauty Glow, Shiseido launched Syncho Skin Glow as a SEAPAC exclusive collaboration with Japanese paper craft animator Mari Inaba.
She has created 3 region-exclusive visuals that the collaboration is being launched in: Japan, Taiwan, and Thailand.
She has created 3 region-exclusive visuals that the collaboration is being launched in: Japan, Taiwan, and Thailand.
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/6ebc4107-e227-47c4-bb0f-b2d1b75e02a5_rw_1920.jpg?h=c4fba761784cd9132ffc9060625ca4a0)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/24ce12d7-2796-45a4-af9c-f39e9d920646_rw_1920.jpg?h=29bc5640026924faee10411ef20e07fc)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/b9f8f67a-4616-4593-b5bd-e610e7f76435_rw_1920.jpg?h=17dc91ad3e7251bacac4352e2a59667c)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/666fd8d6-9ff3-4248-8c80-72465bbe1139_rw_1920.jpg?h=8b85e4fadeb928712df0c21bb740364a)
A behind-the-scenes look into Mari Inaba's craft that goes into the TVC
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/e266d497-8096-4251-879f-0fa62c1602e1_rw_1920.png?h=04bd65e7089631a2b822124c43fe9850)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/42825b0c-b286-481b-aa58-1217123daf2b_rw_1920.png?h=b59685ab6600c6ec4c8c916ac7fe3b44)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/c733de9b-f437-4c1d-8b59-1984d7f41bd2_rw_1920.png?h=0ce4335c2321df0af56cf5533b8d8302)
We developed a web-app that lets users discover how their beauty glows with an online photo booth that simulates Synchro Skin Glow, and lets users to pick an animated Mari Inaba template.
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/a7d65d2a-8bbd-4efa-a3cc-32a090f1f6a9_rw_1200.gif?h=296c9213441269fc773f8fad85c71385)
As part of the launch, we have designed experiences and merchandise for each outpost the campaign is being launched at.
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/9359d360-2861-4e44-97ef-0280d7a6e3b3_rw_1200.jpg?h=2d0551cbf15aaf0dadc65dd883f6bcbe)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/df2feb92-b784-41ee-9cef-03f75b0693ef_rw_1920.jpg?h=ef3d855aa1c948eecec78dc50d2b158c)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/d87a78ba-3569-4b81-8a26-d43513105ab0_rw_1200.jpg?h=fd01ad4968f274795e1a4330d01bda53)
![](https://cdn.myportfolio.com/c7b2d442-a0c1-4321-9d84-6e9eb1b0f891/309ba154-4959-44b0-8ddf-c2c62e5fa2f1_rw_1200.jpg?h=961c78a3e016794644e12d6e828ff1cc)